You Night Empowering Events
RESCUING A COVID CANCELED LIVE EVENT
FOR A BREAST CANCER NON-PROFIT
When a New Orleans non-profit had to cancel their in-person fashion show event in the fall of 2020, they thought their mission to support women with Breast Cancer was over. Lost without a direction on how to recover, founder Lisa McKenzie reached out for help.
We created a Story Proof campaign to capture the individual stories of each of the 45 fashion models, helping them write their personal journey through a powerful online course. When the annual event went virtual, these stories were converted to video, shining a brighter light on the legacy of each woman.